Over the past decade I've led global teams, scaled two-sided marketplaces, and taken brands through acquisition, and built communities from the ground up. I work best with ambitious organisations that treat marketing as a strategic asset, not a support function.
About
Dr Matthew Terrell
I build marketing functions that drive real growth — and brands that people genuinely connect with.
9+years in senior marketing leadership
100+podcast episodes produced and edited
Strategy and craft
A track record that covers strategy and craft. I've led global marketing at vLex across 40+ countries, co-founded and scaled a two-sided SaaS marketplace to acquisition, and held CMO, Global Director, and Head of Marketing roles across more than a decade. The consultancy work I do now draws on all of it.
Twelve services. One point of contact.
From brand identity and photography to podcast production and fractional CMO, everything is handled directly by me — no account managers, no handoffs.
12services offered through MBM
4industry awards won for clients
40+campaigns ran in over 40 countries
07 — Publications
On the record.
2025
30+ Articles
ABR Talent — ABR Insights Blog
2025
20+ Articles
The Revenue Enabler (therevenueenabler.com)
2024
50+ Articles
vLex, Docket Alarm, Fastcase (vlex.com)
2019
Secrets of Success
Modern Law Magazine
2019
Strategically Aligned
Modern Law Magazine
2019
Beyond the Hype
Modern Law Magazine
2018
Access, Ignorantia and Artificial Intelligence
Artificial Lawyer
2018
What Is Legal Design?
Internet Newsletter for Lawyers
2018
The Leading Edge Through Legal Design
Modern Law Magazine
2018
The First Law and Technology International Writing Competition
Legal Information Management
2014
The Conditions That Influence Engagement in Virtual Communities
OUI Conference, Harvard
2013
A Unified Model of Consumer Characteristics in Service Innovation
OUI Conference, Brighton
2012
The Social Life of Design Artefacts in Thingiverse
OUI Conference, Harvard