About

Dr Matthew Terrell.

I build marketing functions that drive real growth — and brands that people genuinely connect with.

Let's talk.See the work.
Dr Matthew Terrell

Overview

A decade in senior marketing.

Over the past decade I've led global teams, scaled two-sided marketplaces, taken brands through acquisition, and built communities from the ground up. I work best with ambitious organisations that treat marketing as a strategic asset, not a support function.

Experience

Strategy and craft.

A track record that covers strategy and craft. I've led global marketing at vLex across 40+ countries, co-founded and scaled a two-sided SaaS marketplace to acquisition, and held CMO, Global Director, and Head of Marketing roles across more than a decade. The consultancy work I do now draws on all of it.

By the numbers.

145%

year-on-year revenue growth delivered at vLex, with nearly €1 million in new business proposals generated in a single year

600+

institutions across 80+ countries on Call For Participants, the two-sided SaaS marketplace I co-founded and scaled through to full asset acquisition

40+

countries covered by the international marketing team I built and managed

190,000+

combined social media audience, grown with sustained year-on-year increases in engagement

400+

universities reached by the international student writing competition I founded

3

acquisitions navigated at vLex while maintaining brand positioning and identity

4

major industry awards won for vLex from eight nominations across three years, including Overall Legal Research Solution Provider of the Year (2022 LegalTech Breakthrough Awards)

100+

podcast episodes produced and edited across four podcasts, supporting measurable increases in client traffic

150+

articles published, from industry blogs to conference papers presented at Harvard

14

years in marketing and brand, including 9+ years in senior leadership roles

—

Mentoring since 2014, from The Prince's Trust and Virgin Start-ups through to Elevate today

Industries.

  • LegalTech and legal publishing
  • SaaS and two-sided marketplaces
  • EdTech and academic research
  • Sales training and consultancy
  • Events
  • Entertainment and attractions
  • Charity and non-profit
  • Professional services
  • Technology start-ups
  • FMCG

Experience.

Branding

  • Brand strategy and positioning
  • Brand identity management through acquisitions
  • Creative direction and brand visualisation
  • Rebrands and design systems

Marketing

  • Integrated campaign planning
  • Content marketing
  • Social media
  • Email marketing
  • PR and media relations
  • Account-based marketing
  • Events
  • SEO and analytics
  • Podcast production

Communications

  • Corporate and internal communications
  • Stakeholder relationships
  • Press and sponsored content
  • Community building
  • Thought leadership

Business

  • Commercial strategy
  • Go-to-market planning
  • Business development
  • Product positioning
  • Marketing planning frameworks and reporting
  • Scaling functions through growth and acquisition

People and capability

  • Building and leading international teams
  • Mentoring founders and professionals
  • AI implementation and workflow design
  • Consumer insights, grounded in doctoral research

If you like to read.

13 records

Let's talk.

Let's talk